Understanding Purpose

The subject of purpose is embedded into creation itself.

Nothing is created without first conceiving a purpose.

In other words, a purpose is first decided upon, before the mechanisms of creation start to work.

Let’s not think too far into the mystical realms of human creation. Look around you.

Paper was created for record purposes. The iPod was created for easy access to multiple songs. The internet was created for better communication.

In other words, the first question was, “how can people have access to multiple songs on the go without dragging along bulky devices?” (at least I’d like to think that’s what Steve Jobs and his team asked).

Answer: iPod

If at some point, the iPod forgot the reason it was created and was now being used as a yo-yo, getting back on track is as simple as asking it’s creators at Apple…

“Err…excuse me. Why did you create me? It’s not like I don’t know…I just need a reminder”, says the iPod.

Jobs raises an eyebrow, and says, “How could you forget your USP so soon eh? It’s “1,000 songs in your pocket“. That should give you a clue.”

If you feel you’ve gone off-track, ask your creator. He is in the best position to put you back in line.